Even though it says they don’t have to give a grace period, you still do own the name and should therefore have rights during this time. Different websites state different things about expiration so just be sure to read the fine print when registering your name. Better yet, just don’t forget to register your name. Find a system to help you remember the annual date for renewal by marking it on your calendar as soon as you register it.

There’s no if’s and’s or but’s about it. When a domain name expires, it expires. Expiration of a domain name occurs when the owner fails to register it, which is to be done on an annual basis - sometimes call a “Life Cycle”.

Expired Domain Names

Here’s what happens when a name expires. When you miss the registration, it automatically expires. Then there is a 35 day period of “pending renewal deletion”. The registration company will move your registration information over to nsl.pendingrenewaldeletion.com. This website will include your mailing address and other contact information. After the 35 day grace period, you domain name is automatically up for auction again, up for grabs by anyone with a few bucks.

The website responsible for the registration, ICANN, states the following about expiration of domain names

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Make your brand known - use your domain to tom-tom your brand. When you mention what you are promoting in your domain name, it is easier to establish your identity with your target group

People generally tend to choose the wrong names because they are not aware of the critical role it plays in the success of marketing your product or service. Here are some common mistakes that you need to pay attention to when choosing a domain name:

Choosing a Domain - Why Most People Choose the Wrong Domain Name

Why Is The Domain Name Important?

Now, take for example, you are dealing with cat food and your product is excellent. You name your domain, thekllingfields dot com after a movie you loved. Would you think that this would inspire people buying cat food from you? What if your domain name was instead bestcatchow dot com? Would it not be more appropriate? It looks obvious now that I pointed it out. But until now, you would have through that you domain name was real cool.

Length of the name - keep it as short as it is possible while at the same time it should express what your website is all about; the longer it is, the more difficult would be for your prospective customers to remember it or use it

Your domain name is all that is you have as an identity for your customers. Your product or service would be visible to them only after they find that website. Of course, very aggressive marketing would ensure that your product would be as popular as you want it to be. However, in order to reach your product the person would need to seek out your website and that would be possible only if he or she knew what your domain name was.

When starting a new online business, one of the first things you need to decide upon is your domain name or the name your website would be known as. This is also your address on the web, the identity all others would know you by; the location of your virtual office or shop.

Choosing a Domain - Why Most People Choose the Wrong Domain Name

These are three basic principles that you need to follow. Most people do not out of ignorance. They feel that any name would do. This is a wrong perception. You could do a lot of harm with a wrong name, so pay attention to what you are planning to name your website.

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There are more things to consider when selecting a name than just the six, I’ve listed above. Nevertheless, I believe these to be some of the most important ones you should take into account when deciding on a good domain name.
The old saying goes: ’sticks and stones will break my bones, but names will never hurt me’. Well, in the virtual world of the Internet, that’s not always true. A poorly selected domain name will hurt you, and it will hurt for a long time. Take the time to think about your business, your brand, and the person searching the Internet. If you will do that, and then apply the basic rules I’ve listed, you will avoid a boat-load of disappointment and the spending of a lot of money for those pay-per-click ads to compensate for a poor domain name selection.

4. Don’t - Stay away from the hyphens, or the plurals. If the hyphen is not placed properly or left out altogether, your customer will most likely end up on somebody else’s site, not yours. Even worse yet, a competitor’s site. Do not use a well known brand name. Just because the ‘dot com’ has not been purchased yet doesn’t mean to go out and get it. You’ll lose in the long run. Big corporations are just that, ‘big corporations’; moreover, you’re not. They will come after you, and you will lose.

6. Keyword - Whenever possible, always include a keyword as part of your name. If your name is ‘Mike’, and you sell windows, then the obvious domain name (if available) will be, ‘MikesWindows.com’. If your company installs windows, then ‘MikesWindowInstallations.com’. You’re all about windows, so why not have the word ‘windows’ as part of your site’s name…Think about the Google searcher. You will have a hard time getting people to locate your site if the name was ‘MikesInstallations.com’. It doesn’t completely describe what it is that you do. When GOOGLE first started out, nobody knew what the heck this company was about. The name doesn’t really tell you anything. It took years before they started to become a well known name. You don’t have years; nor can you afford to wait for a long period of time.

What’s in a Name? If It’s a Domain Name - Everything

When selecting a domain name, it’s important to take into consideration the impact that name will have on your business and with your prospective customers. Names can hurt sometimes, so be careful with your choice in words.
I don’t mean to write about a topic that’s been written about so many times and by so many authors just to have another article published. However, I believe it’s one worth repeating. Let’s face it; your domain name is a part of your business that will be with you for a long time. You can change the layout of your site; the colors; and the products you sell. But you cannot go and change your domain name at will…You’re stuck with it. Therefore, make it count.
So, how do you find a good domain name; what are some of the ‘rules’ when selecting the name for your site? Well here are just some of the basic rules you will need to consider:

3. Easy to Spell - Whatever the name or phrase- name you choose it’s has to be easy to spell. If your prospective customer needs to be a great speller in order to locate your site, you’re only hurting yourself. Do not use fancy words; or incorporate other languages. If your store is the “yes” store, do not consider calling your website the “Qui store.com”. If you use words that are not of the common vernacular, your potential customers will soon become frustrated in trying to locate you and stop visiting altogether. That is, If they don’t bookmark your site.

Russ Grimm-
Is the CEO & President of, E-Com Storefronts, LLC - An Internet ecommerce company.

1. Make it Simple - A one word domain name is best. It’s probably next to impossible to achieve today. But if you’re lucky enough to find a single word that describes your site; then take it. Don’t be discouraged if you need to create a phrase name instead of a single word. If “Best.com”, is already taken, then perhaps, “TheBestSite.com”, can be a good alternative.

2. Easy to Remember - This is the main reason for the ‘one word’ site name, it’s easy to remember. Nevertheless, even a phrase-name can be easy to remember, if thought out properly.

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Building Traffic With Expired Domain

Using expiring domain names can provide a good source of income. It is not the same as internet real estate, where you buy good URL names and sell them later for a profit. To do that, you will have to get positioned in a certain market early on, if not, your effort will be wasted. Most good markets for internet domain names buying and selling are long gone.

Affiliate marketing is an interesting platform. There are so many way to drive traffic to your web page. How successful you are depends on your personal creativity. One creative way you can generate traffic to your business is by using expiring domain names. If you do it right, you are leveraging on other people past effort to bring in the traffic.

The next best option is by using expiring domains. Thousand of webmasters invest their time, effort and money to promote their site and build up traffic. After some time, some of these people loose interest or simply gives up and leave their site active. This means, although they still own the domain, they are not actively promoting it. The great thing is, they do not have to. Their previous promotional campaigns are in automatic mode and it is still bringing in traffic. The site is literally running itself.

At some point in time, the ownership of those domains is going to expire. If you position yourself properly and snap up those domains once they are available on the market, you have got a pre build streams of customers. You can either re-built the site, or simply redirect the traffic to your current merchant web site.

Just like in any business, you have to be careful when you are doing this. There are some dishonest people out there that will sell you subscriptions and provide you with outdated lists, take your money and keep the good domains for themselves.

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Instead of wasting time by throwing darts at names on a wall, it’s best to maintain focus and recognize a few domain naming parameters. First off, it’s paramount that the domain name doesn’t confuse potential visitors. Strive for a site name that sounds exactly like it’s spelled so you don’t need a search engine to find it. A quick trip to Alexa’s Top 100 U.S. sites shows there are few exceptions to this rule. With most basic words already spoken for, be prepared to get creative, mixing words together or coming up with an appropriate onomatopoeia.

If you’re after serious traffic, commit to securing a .com name. It only takes a quick trip to Alexa to discourage any thoughts of settling for less popular .org, .net or .info. Of the Top 100 traffic-ranked sites in the United States, only 10 ended with something other than .com. At the end of the day, why argue with 90% of the country’s most-visited sites.

Choosing the Best Domain Name

The Internet is an endless spring of community, entertainment, commerce and information. Unlike traditional mediums (print, TV, radio, brick and mortar businesses), the web promotes interaction by enabling everyone with a computer and a connection to cautiously dip their toes or cannonball full force into the world’s biggest pool party. Encouraging that do-it-yourself spirit in each of us are an endless line of designers, programmers and hosts who are anxious to assist even the most technically timid to sprout wings with their own site. However, you’ll never make it out of the nest if you don’t have the perfect domain name for your site. And thus, the search begins.

Now that you’re armed with these factors, head over to your favorite domain name registrar. Don’t get too discouraged when you discover the fabulous names you’ve painstakingly researched are already spoken for. This is your opportunity to recruit family and friends to get involved by emailing them your naming guidelines. Don’t be surprised if someone who isn’t invested in the project suggests the perfect, available name.

Now it’s your turn, so dive into your own website with a great domain name.

While it’s a good idea for a domain name to describe the site, it’s equally important to come up with an original name that is catchy enough to be passed along at the water cooler. Look no further than domain names Yahoo or Google. While these names really don’t reveal much about two of the web’s most visited sites, they’re easy to recall and short on syllables, making it simple for first-timers to find.

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How To Choose The Best Domain And Web Hosting Package

6. The Customer Service - Before signing on with any given company, contact the customer service with questions, even if you already have the answer to them. This will give you a first-hand view on how efficient, courteous and useful the customer support is. Use at least 2 mediums. Usually, you can contact support by phone, e-mail, or live chat. Definitely use the phone, and choose from the other two.

As is clear, there are many things that need to be considered before making the decision about signing on with a specific web host. All of these issues and attributes need to be fulfilled to your satisfaction before purchasing from a single place.

4. How many domains? - This is an important question any more. Very few people use only one domain throughout their online existence. Most use two or more, and many use more than 5 or 10. It is important to see what your hosting provider’s policy on more domains is. There are still many hosting companies that will only host a single domain with each hosting account. Relatively few will allow you to host many domains and even less will allow unlimited domain names to be hosted on their account. If you plan on increasing your scope of online activity, consider these packages. Usually the cost is barely higher.

1. Cheapest is not best - One of the biggest mistakes you can make is choosing a plan based on what is the cheapest web hosting package out there. Instead, learn to compare the relative value of each hosting package with its competitors. The best thing to do is to choose a yardstick or a comparative standard against which you can compare all the hosting packages you see. So once you are fairly certain that hosting company A is a good option, then look a little more and see if you can find a cheaper deal. Then compare the features that both of the companies provide and choose the better one. Weigh the relative price and the relative features to see which one is better.

The following are a few attributes that you need to look at before choosing any hosting package:

5. How many sites? - Among the hosting companies that allow you to host multiple domains, see how many of them allow you to host unlimited SITES. Some hosting companies give the illusion that they allow unlimited domain hosting. On further investigation, you may find that all this means is that you can store your domain on their server, nothing more. For all practical purposes, that’s useless. What you need to look for is how many sites are allowed on a given account. There are very few web hosts that are still cheap that give these options, but they are definitely there!

2. More is not better - Many hosting companies intentionally or unintentionally mislead people by showing them the extremely high bandwidth and disk storage space. You will almost never reach even 10% of the bandwidth limit on any of these packages, so don’t even use that as a yardstick for measurement. And if you do plan on receiving that high traffic, you should be using a dedicated server anyway.

3. Popular is not better - A more popular company is not necessarily the better provider. A classic case is that of iPower. It was once a very popular hosting company with many satisfied customers. As the company and the name grew, the quality of the service went down the drain. When looking for the cheapest web hosting package, don’t take gross popularity into account, take the actual reputation into consideration.

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