The Pros and Cons of Using Subdomains
Using subdomains is not preferable because they don’t look right, require using a prefix name, and are overlooked by seach engines; this is why most businesses don’t like to use them. Lets learn the truth about subdomains.
Subdomains can be substitute or second tiers of a domain. A regular domain looks as follows: www.domain.com. A sub domain looks like this http://subdomain.domain.com. The difference is that subdomains don’t start with the “www”.
Subdomains have a good efficiency rating. Search engine spiders don’t have a specific ranking system to tell the difference between a regular and a subdomain. If your site has the correct SEO keywords and is optimized, it doesn’t matter if you have a subdomain or regular domain name.
Let’s pretend that you site has a lot of categories in it. If you were to submit to a search engine, you could submit each subdomain as its own individual category and still get a good ranking.
Search engines will view subdomains as a new site since it has its own index and home page. If you create subfolders, the search engine will not detect them, but instead read the parent folder as one set of site information.
People worry about their subdomain getting banned if the main domain name is banned. If the main domain is banned, it will have an effect on the subdomain. You see this happen often in adult content sites that have violated certain agreements that they have signed with a provider that does not want a domain used for adult material.
To repeat, there isn’t any problem with utilizing a subdomain. If you wish to establish every subdomain as a unique entity, go right ahead. Get a main domain to use as a certified landing page.
